Bold Web Sites
Stand out with innovative design.
Extensive marketing and human factors studies reveal an unsurprising truth: people prefer clean designs that allow them to review and assess information quickly. Unsurprising perhaps, yet many business owners and decision makers are unable to resist the temptation toward glitz, flash, and dense pages that, at best, are hard to read.
At ego web interactive, we help you avoid this temptation by learning your business, studying your customers, and carefully planning your site's structure. With business rules, customer data, and a sound structure in place, a simple, elegant, attractive design emerges organically as you show your customers what's most important, namely, them.
Case Study: University of California - Berkeley
The Challenge: Re-design a stodgy research Web site in order to convey the cutting edge nature of a digital youth research project.
The Solution: Carefully review the site and corresponding research. Interview scholars to better understand the site purpose and target audiences.
The Result: A slick, youth-oriented looking site with a clear structure and effective use of limited page real estate.
Interactive Web Apps
Engaged customers stay, bored customers leave.
Confusing navigation and page sequence and duplicate login requirements are among the numerous complaints customers express when shopping or pre-shopping online. Even today's web-savvy customers demand ease-of-use and, increasingly, fun, engaging web applications.
At ego web interactive, we begin by listening to you, understanding your business before we shift to gathering data about your customers. Clearly defined business goals and a deep understanding of your customer base enable us to design and implement web applications that your customers will use and enjoy.
Case Study: Banamex
The Challenge: In partnership with Human Factors International, re-design the personal and commercial banking applications for Banamex, a subsidiary of Citi.
The Solution: Review the existing Spanish-language site. Interview clients, prospects, and banking experts in Spanish. Create extensive site architecture diagrams and many rounds of wireframes. Develop and test HTML prototypes and conduct several rounds of usability testing in select Mexican cities.
The Result: A dramatically improved Web presence for this leading Mexican bank.
User Experience
Customer research pays dividends.
Assess, design, test. At ego web interactive, we help you evaluate existing sites and applications, enhance your designs, and conduct usability tests to provide the data you need to make the case for change. A strategic, evolving online presence allows you to thrive. Your competitors are studying, testing, evolving. Are you?
Case Study: Rockwell International
The Challenge: Evaluate a complex Human Machine Interface (HMI) for one of the leading manufacturers of Programmable Logic Controllers.
The Solution: Conduct extensive usability testing in a formal lab setting. Interpret test findings and provide design enhancements.
The Result: A thorough, user-friendly report with specific recommendations for improving the interface.
Traffic Attractors
Invisibility means lost potential.
SEO, SEM, Social, Digital Strategy. The jargon can be confusing. Rather than focusing exclusively on SEO, we recommend a holistic approach to your online presence. As with any endeavor, the key is to listen. By understanding your core business, current state, and desired future state, we establish the groundwork for a sound online strategy.
Case Study: Sweeney Dream,
Design, Remodel
The Challenge: Boost search results for common home remodeling terms.
The Solution: Learn the business, explore the client's unique selling proposition, write fluid, effective key-word copy. Apply standard SEO techniques.
The Result: Searches for common remodeling terms now place Sweeney on the first and second pages of search results for the most commonly used search engines.
Engaging Content
Grab customers' attention with meaningful content.
You never get a second chance to make a first impression. A cliché indeed, but one that your customers apply ruthlessly as they jump from site to site. At ego web interactive, we skip the jargon in favor of clear, concise content that shows your customers how you're better and why working with you saves them time and money.
Case Study: Flagstar Bank
The Challenge: Present key product and service information in a clear, crisp, yet friendly voice.
The Solution: Interview banking experts, sort through hundreds of pages of technical product data. Identify key points and write clear, thorough, accurate copy.
The Result: Short, snappy text that draws customers’ attention and matches the contemporary image sought by Flagstar Bank.