Fun Facts

True or False? To be effective B2B marketing should target the highest-level executives.

Case Study: Banamex

This million-dollar, year-long project entailed re-designing the portal, personal, and commercial banking pages for Banamex, Mexico's leading bank and a Citi subsidiary.

Spanish-language interviews with clients, prospects, and banking experts laid the groundwork for an extensive re-design and a dramatically improved web presence.

Resource Spotlight

Video and Persuasion

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Everyone loves video, but why? Dr. Susan Weinschenk outlines four key reasons our brains crave video.

Resource Spotlight

The Art of Thinking Clearly

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Author Rolf Dobelli urges us to resist confirmation bias by "murdering our darlings" as we make critical decisions about products, services, and our online presence.